An Idea is a way to invest in something you believe in without picking every asset yourself.
Tell Ulys what you think in your own words — a theme, a hunch, a view about where things are going. Ulys asks a few questions to narrow it down, then builds a basket: a set of assets chosen around that idea, each with a share of the total.
You see the whole basket, and why each asset is in it, before anything is bought.